Refined and Wheaties 100% Whole Wheat Flakes Breakfast Cereal

Celebrating a Century of Champions: Wheaties, the Original Breakfast of Champions

Wheaties, the original Breakfast of Champions, is commemorating its 100-year legacy with the release of its Century Collectors Series. For a century, the iconic orange box has featured hundreds of champions from various sports and communities, starting with the first athlete gracing its cover in 1934.

The 100-year anniversary collection showcases some of the most prominent athletes throughout Wheaties' history. These limited-edition Century Collectors Series boxes pay tribute to the cereal's remarkable journey and the champions it has highlighted over the decades.

A Nutritious and Inspiring Breakfast

Wheaties is not just a delicious breakfast option; it is a source of energy and inspiration. Each serving provides 30 grams of whole grain, making it a good source of B vitamins and fiber. With at least 48 grams of whole grains recommended daily, Wheaties offers a healthy start to the day.

Beyond its nutritional benefits, Wheaties has partnered with champions who advocate for social issues that extend beyond the realm of sports. By amplifying their stories, the brand seeks to empower and inspire the next generation of champions for the next 100 years.

A Collectible and Iconic Cereal

Wheaties has long been synonymous with greatness, gracing its iconic orange box with some of the most decorated athletes in history. This collectible cereal has become a symbol of achievement, celebrating the triumphs of champions from various sports and backgrounds.

Each 15.6-ounce box of Wheaties is crafted without high fructose corn syrup, making it a healthy and delicious snack or breakfast option. As a low-fat, cholesterol-free cereal, Wheaties provides important vitamins and minerals, ensuring a nutritious start to the day.

Join in the Celebration of a Century of Champions

Wheaties' 100-year anniversary is a testament to its enduring legacy as the original Breakfast of Champions. With the release of the Century Collectors Series, fans can commemorate this milestone and collect the iconic boxes featuring some of the most renowned athletes in history.

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